How to use social media to organize and promote an event

Choose the right hashtag for your campaign
What must you do to allow your event to gain visibility on social media? Choose a hashtag that is simple to identify, unique, without smudging.  yourself to sharing this label to allow your fans and followers to be recognizable when they mention your business. What are the parameters to be met? The hashtag must be:

Recognizable.
Simple.
Short.
Single.
Clear.
Not offensive.
Exact, not offensive. When choosing your hashtag for an event, make sure that the word (perhaps an acronym) does not hold a meaning that you ignore. And that could be the reason for an infinite defeat. Therefore, before making a decision, do thorough checks. Then expand in each place (social covers, website, blog, newsletter) the official hashtags.

Align each point of your online presence
To organize and promote events with social media you need to focus on details, such as organizing graphics on the site and on social media. What then are not so secondary these steps because they help good online communication. Take possession of Photoshop (but also of Canva if you prefer) and start designing banners, Facebook and Twitter covers.

Clearly, don’t forget the creativity of organic and sponsored posts. Here, there are: have you already thought about doing a little advertising on social networks ? You can’t expect to get everything with the organic scope, invest in Facebook Ads and other channels if you need them.

Work on an influencer marketing strategy
Do you know what it takes to push your hashtag and then the name of the event? A good influencer marketing strategy , with the involvement of the right people to ensure that the brand spreads thanks to the help of people with a following. You can work on various points, perhaps with the help of speakers who might be well-disposed to share their participation.

What you really need to do is a digital PR job . Identifying the right contacts and journalists to involve, perhaps with a tool like Buzzsumo that makes the difference. Then you have to create the contents to feed the people involved and spread, share, carry out a process of inclusion. Influencers are not mere tools , they must become spokesmen.

Ambassadors. Because this is the idea that lies at the base of influencer marketing and social media . A tip: don’t necessarily look at the great testimonial, let the micro-influencers do a good job as a community. It is not enough to have large numbers to be an excellent testimonial for your event, it works above all on the quality of interaction.

Create an event on Facebook and feed it
As always happens in these cases, the first thing you do is create the event on Facebook to notify what you do, how you move, what road you have decided to take. What happens usually? The event is abandoned, useless as few things in this world. My suggestion: use this resource to feed the public , share useful content and not the usual call to action for the purchase. Remember that on a Facebook event you can make direct (read on).

Define a strategy for live video
One of the most important points to organize and promote social events: exploit the power of videos. But not only those you register and use later to create interesting content, today you have the chance to involve people who can’t be there.

Never forget the strength of coexistence, of giving everyone the chance to be there. How? You have several possibilities , first of all you can take advantage of the direct Facebook that have a great impact on the visibility on the bulletin board. Then there are those from Instagram without forgetting YouTube.